Vivid Soy-Based Laundry Care products are uniquely formulated from soya bean extract and a first in the laundry care market. All our products are made from 99% natural ingredients and we have been able to break through the performance barrier whilst still utilising naturally derived ingredients. The main active ingredient is soybean extract. Vivid Soy-Based Laundry Care products are the result of years of dedicated research and development with consideration of the earth and keeping it safe from harsh chemicals as it doesn’t contain any caustic or phosphate. They are nature’s friend, they are also biodegradable making it safe for the environment as well as the family.